It’s hard to believe that whatever her title is, Martha doesn’t call the shots at her namesake company. Truth is, her role in the company probably dictates that others be dedicated to executive positions, which allows Martha to operate as its chief public representative. Whatever the particulars, I for one am glad to hear that Martha will now be recognized as MSLO’s Non-Executive Chairman of the Board. You go, Martha!
Here’s the part of the news release that I found most interesting:
In December 2011, the Company entered into a strategic alliance with J.C. Penney Company, Inc., which includes a merchandising agreement to build distinct Martha Stewart stores in jcpenney department stores, and to jointly develop an e-commerce site, both of which are expected to launch in 2013.
Sounds like the beloved Martha by Mail catalog may be returning in an online format? It remains to be seen if this e-commerce site will feature only Martha Stewart at J.C. Penney products, or if it will offer products by others that are curated by Martha and her team as was the case with the Martha By Mail catalog.
From PR NewsWire:
Martha Stewart said: “I am thrilled to be elected Non-Executive Chairman of our Board, a group that shares my deep commitment to the Company and its success. I look forward to working closely with our directors and our management team as we focus on the future, capitalizing on the strength of our brand and our amazing customer connection to continue building our business so that it realizes its full and considerable potential.”