Monthly Archives: October 2012

MSLO Chief Creative Officer Gael Towey Departs

Hours ago, Gael Towey posted the above photo on Instagram, along with the following statement: “Almost finished packing. It has been an amazing 21 years.” In case you don’t already know, Gael Towey has been with with Martha almost since the beginning, serving as Art Director from 1990-1996, Design Director from 1996-1997, Executive Vice President, Art and Style and Creative Director from 1997-2001, and Senior Executive Vice President and Creative Director from 2001-2005. Since 2005, she has served as MSLO’s Chief Creative Officer. To say that Gael’s has been the primary influence on the elegant visual style that has defined the Martha Stewart brand for over 20 years is an understatement. As I described her in an earlier post, Gael is a design goddess–and I’m certain all FOMs join me in wishing for her the very best on her next adventure. (A side note: Gael is married to Stephen Doyle, the designer of the Martha Stewart brand logo. You can read more about the process of creating Martha’s logo here. It’s fascinating.)

Advertisements
Tagged , , , , , , ,

Martha Hosts American Made Workshop at Grand Central Station

Martha Stewart at American Made event in Grand Central Station

Martha was in Grand Central Station yesterday to celebrate American crafting and creative entrepreneurship. Martha Stewart Living Omnimedia created the American Made Award to honor people who’ve started businesses based on their passion for creating. This year’s 11 honorees are featured in October’s Martha Stewart Living magazine, and you can learn more about them here. On Wednesday and Thursday of this week, MSLO hosted an American Made workshop in Vanderbilt Hall in Grand Central Station in NYC. You can see lots of photos from the event and its set-up here. Of course, Martha was on hand to celebrate the honorees, invite others to learn and participate, and to provide some tips of her own.

From marthastewart.com:

Thursday morning, Martha Stewart gave a presentation of “Five Things Everyone Needs to Know,” her favorite tips and tricks for everything from pumpkin carving to house painting. Here are her five key tips:

1. Use an ice ball maker for perfectly spherical ice for liquor. It’s a neat trick that will keep drinks cool.

2. Cut open the bottom of a pumpkin when carving to preserve the look of the pumpkin and coat the cut parts with petroleum jelly to keep them from rotting. See this tip. 

3. Put a whole head of garlic between two metal bowls and shake to remove all the paper for perfectly clean garlic cloves. Wash your hands on the stainless steel metal bowl to get rid of the smell. See this tip.

4. To remove thorns from a rose easily, grab a thick washcloth and run it firmly down the sides to rip off the leaves and thorns.

5. When painting in your house, attach a rubber band across the mouth of a paint bucket to wipe the brush on. The drips will fall back into the can. See this tip.

Tagged , , , ,

Did you Watch Episode 1 of Martha Stewart’s Cooking School?

Did you catch the first episode of “Martha Stewart’s Cooking School”? In this first episode, Martha demonstrated egg basics: how to soft boil, hard boil, fry, and make omelettes. She even provided tips on how to peel a hard boiled egg. After seeing the episode, I’m tempted to attempt soft boiled eggs, which I’ve never tried before. So, FOMs: Tell me, what did you think? (Here in Northern California, episode 2 was preempted for a special event. Episode 2–which covers sauces!–will air next Saturday.)

From PBS.org:

Martha Stewart shows the best way to peel hard boiled eggs.

via Video: Martha Stewart’s Tip: Peeling Eggs | Watch Martha Stewart’s Cooking School Online | PBS Video.

Tagged , , , , , , , ,

“Martha Stewart’s Cooking School” Page is Now Live on the PBS Website!

“Martha Stewart’s Cooking School” now has its own page on the PBS website! There are many useful features there–you can watch full episodes (once they’ve aired), download recipes, see what techniques will be featured on future episodes (all 13 are listed already!), and more. FOMs: You can also check on PBS.org to see when “Martha Stewart’s Cooking School” airs on PBS!

From PBS.org:

Inspired by the eponymous best-selling book, Martha Stewart’s Cooking School will give home cooks a culinary master class with Martha herself. Beginning October 2012, she will demonstrate classic cooking techniques and basics. Using her signature step-by-step, how-to teaching process, Martha illustrates cooking fundamentals that everyone should know: from roasting and poaching to braising and blanching. In addition, Martha shares tips in every 30-minute episode, inspiring and educating home cooks everywhere.Be sure to check your local listings to see when the program will be airing in your area.

via Martha Stewart’s Cooking School | Cooking Shows | PBS Food.

Tagged , , , , , , ,