Monthly Archives: June 2013

Martha is Interviewed at 92nd Street YMCA

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In this video, a relaxed Martha is interviewed by Bravo TV’s Andy Cohen. (Yes, Martha dutifully answers the “Shag, Marry, Kill” question!)  I’m alway amazed at how even-keeled and relaxed Martha is during interviews, given all the is going on at MSLO these days. After so many years in business, she seems well-equipped and able to weather ANYTHING that comes her way. Go get ’em, Martha!

Fun stuff, right? Read Martha’s thoughts on the interview, and see photos, on The Martha Stewart Blog.

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Introducing the Redesigned Martha Stewart Living Magazine

Introducing the Redesigned Martha Stewart Living Magazine

In yesterday’s New York Times, in an article on Martha and her company’s response to their own sluggish revenues, Martha helped unveil the redesigned Martha Stewart Living magazine. From the photograph that accompanied the article, and a quote attributed to the magazine’s editor in chief, Pilar Guzman, it would appear “the days of 1,000 word front-of-book stories are over.”

A photograph of the magazine’s cover (below) shows a heavy focus on cooking and recipes, which matches nicely the focus of Martha’s current television presence, now solely her “Martha Stewart’s Cooking School” on PBS, on which she demonstrates various cooking techniques.

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Hard to tell the extent of the changes from just these photographs, but it sure looks very “how-to”, doesn’t it?  This step-by-step approach to presenting recipes is reminiscent of the content once found in the company’s “Everyday Food Magazine”, shuttered in late 2012. An absence of editorial, and a shift to cooking-only content, would also explain the recent departure of long-time design guru and legend, Gael Towey. (We FOMs miss you, Gael!)

FOMs: What do you think of the changes? To you, does this make Martha Stewart Living a more attractive magazine? Does this change the way you feel about Martha Stewart, the brand?

From the New York Times article:

“We understand that people are coming for short, consumable bites of information,” said Joseph Lagani, the company’s chief revenue officer. “People are not spending an hour with you. They’re there to get something.”

The redesign represents a large shift for Ms. Stewart, who built her reputation and her company largely on the strength of her cut-no-corners approach to cooking and crafts.

“I don’t want to retire,” Ms. Stewart said as she sat in a conference room framed by views of the Hudson River. “We’re trying to help figure it out. I don’t think it’s anything to run away from. I’m not banging my head against a stone wall here.”

In part, the redesign is an attempt to hang on to the magazine’s readers and artisans ages 18 to 34 who have become loyal fans. And like many publishers, the company is betting that video can help solve the online advertising riddle.

“That approach of putting cooking techniques near our recipes in video form has done really well,” Mr. Lagani said, “and many of our advertisers want to be part of that.”

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Martha Stewart Fine Furniture Initiative Has Been Cancelled

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(Thanks to FOM Kevin for inquiring about Martha Stewart Fine Furniture.)

Sad to report disappointing news, but the Martha Stewart Fine Furniture partnership with Miles Talbott has been cancelled, according to a representative for the North Carolina-based furniture manufacturer. According to his statement, it sounds as if the partnership was ended by Miles Talbott. Says he, “Some of the upholstery designs will be absorbed into the Miles Talbott line so please let me know if you’re interested in this possibility.”

FOMS: This is disappointing news. I was looking forward to seeing, and perhaps, owning, furniture that reflected Martha’s exquisite taste in design. Hopefully, the program, or something similar, will be resurrected in the future. 

In the meantime, you can enjoy this YouTube video of Martha discussing the now-ended Martha Stewart Fine Furniture program.

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