Monthly Archives: August 2013

Martha Visits Persephone Farm in Washington State

Image

This is one of the qualities I suspect each of us admires about Martha: her unquenchable desire to learn. While visiting Washington for the wedding of horticulturalist Dan Hinkley and Robert Jones, Martha found time to visit nearby Persephone Farm.

Dan Hinkley and Robert Jones founded Heronswood, a mutli-acre botanical garden in Kingston, WA. You can tour the gardens by visiting the Heronswood website’s photo gallery here.

And yes–that is Ryan, Martha’s (very cute) gardener, in the photo, second from left.

From Persephone Farm’s website (as is the above photo):

Martha knew the names of all the plants and we had fun comparing gardens, hers stretching from Bedford NY to Mt. Desert Island, ME. One of her personal gardeners was with us and he seemed to be taking lots of notes and shooting pictures.

Advertisements
Tagged , , , , , , , , , , , , , , ,

MS Living Editor-in-Chief, Pilar Guzman, is Hired Away by Conde Nast

pilar-guzman-hed2-2013

Word today that Pilar Guzman, the editor-in-chief (EIC) of MSLO’s flagship magazine, “Martha Stewart Living”, has been hired away by Conde Nast, to serve as EIC of that company’s “Conde Nast Traveler” magazine. Guzman was promoted to EIC of “Martha Stewart Living” magazine in early 2011. (You can read the transcript of a conversation between Martha herself and Ms Guzman that appeared on Martha’s blog here.)

Given the changes that have recently taken place at MSLO and specifically, with the magazine–which has essentially shifted its focus away “lifestyle/fine living” to one of “cooking and crafts/instructional”, it is no wonder that we have seen the departures of some key higher-level executives from MSLO. Long-time design visionary, Gael Towey, and CEO Lisa Gersh both departed in late 2012.

It was announced that another long-time Martha Stewart employee, (Creative Director) Eric Pike, would takeover EIC responsibilities at “Martha Stewart Living” magazine. If interested, you can take a tour of Eric’s home here.

From the AdWeek article on Pilar Guzman’s departure (as is the above photograph):

Guzman is also one half of a publishing power couple: Her husband, Chris Mitchell, was the vp, publisher of Traveler until 2011, and now holds the same title at GQ.

In a statement, Guzman praised the magazine’s “engaging features, thoughtful advice and stunning visuals” and added that she looked forward to “drawing upon the insights and vision of the company’s artistic director Anna Wintour to catapult this legendary brand” -–perhaps a signal that Traveler could be the next title to get the Wintour treatment.

Tagged , , , , , ,