Martha has put her seal of approval, and name, on a new line of coffee. The coffee products were developed by Ulivjava, a company cofounded by Martha’s personal trainer, Mary Tedesco. The coffee is infused with vitamins and herbs, and fits in nicely with Martha’s call to us all to live “the good long life”. What do you think, FOMs: Will you be having coffee with Martha?
My opinion: This product line has a bad name, if you ask me–it’s difficult to know how to pronounce when you read it, and essentially un-Googleable. Also, I see it spelled both “Ulivjava” and “ULIVjava”, so there’s built-in opportunities for inconsistency. My alternate suggestion would have been “Javalive”, which is much easier to pronouce and based on the same two words. Also, I would make Martha’s name bolder on the labels–but I’m terribly biased on that topic. 🙂
Stewart’s personal trainer for the past 10 years, Mary Tedesco, and “celebrity nutritionist” Kathleen Schoen, who co-founded the Ulivjava brand, say the product was “inspired by Martha Stewart and her commitment to health, wellness and vitality.” As luck would have it, Stewart enjoyed tasting the RTD product so much that she decided to put her name right there on the package and help the owners push Ulivjava through her social media channels and her Martha Stewart Living magazine. “I love everything ULIVjava stands for — health and wellness with your daily coffee,” Stewart said in an announcement this week.