Monthly Archives: December 2014

Martha Proclaims “New Chapter” for MSLO

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It’s easy to see a shift is underway at MSLO. After declining ad revenues throughout the publishing industry, as advertiser dollars migrate online, MSLO shed the production portions of its publication divisions, while continuing to contribute content development for the popular books and magazines. This is part of the company’s strategy to cut costs at MSLO while expanding its profitable merchandising division, which has been responsible for almost all the company’s profits for several years now.

In this Bloomberg article, Martha is optimistic about her company’s future and her ability to leverage her personal brand to be ambassador of “good things” to homemakers all over the world. Martha has worked hard to earn the public’s trust–so there’s little doubt she’ll succeed.

She also provides very good advice on gift giving for executives, including this one: “What they want is a beautiful piece of jewelry, a handbag — something you’ve thought through. That’s something you don’t mess up.”

Lastly, doesn’t Martha look buoyant and fabulous in the photo? Happy New Year, Martha!

You can read the entire Bloomberg article here.

This is excerpted from the article, as is the photo shown above:

Now I’m more devoted to making things really, really good than making things monetarily successful. If you make them good, the success comes. My company is a case in point. This company has to grow now. It has to. It has every single quality of a really good company and now all I have to do is help make that happen.

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Martha to Open a Cafe in NYC!

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Martha is venturing into retail again, this time in the form of a cafe! Martha and Co. will be opening a cafe in the same building in which MSLO is headquartered; the landmark Starrett-Lehigh Building in Manhattan’s Chelsea District. Details are scarce at this point, but the search for qualified baristas has already begun.

One detail that was made public during Macy’s lawsuit against Martha is the fact that in the “exclusive” contract with Macy’s, Martha has retained the right to sell Martha Stewart-branded items in stand-alone stores that bear her name. At the time, there was a Martha Stewart store in Japan, that sold Martha items.

Knowing Martha, this cafe will be only a beginning. Since product licensing represents a significant amount of MSLO’s profit-making enterprises, it seems reasonable to expect there will be other Martha Stewart-branded items for sale here. And with America’s love affair with all things Martha continuing, one can be sure the cafe will be a smash success. I mean, who wouldn’t want to share a cup of coffee with Martha herself, right?

http://www.bloomberg.com/news/2014-12-02/martha-stewart-living-opening-first-cafe-in-new-york-city.html

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