Did you catch the very flattering article in Sunday’s New York Times? In it, Martha’s appeal to entrepreneurial twenty-somethings is spotlighted. It seems Martha’s personal story of turning her passion for homemaking, catering, and crafting into a multi-million dollar empire continues to inspire. MSLO has responded by messaging directly to this demographic, as they did in the recent “American Made” promotion that culminated with a festival in New York’s Grand Central Station. The challenge, however, is how to convert Martha’s appeal to these younger people into sales. MSLO has been struggling to achieve profitability, although Martha herself seems to be more popular than ever! GO MARTHA!
From the NY Times article (as is the photo above):
Ms. Stewart, the 71-year-old founder, has emerged as something of a patron saint for entrepreneurial hipsters, 20- and 30-somethings who, in a post-recessionary world, have begun their own pickling, cupcake and letterpress businesses and are selling crafty goods online.
“She’s an example of a strong woman who has done amazing things with her life.” Ms. Farill said.