Category Archives: Interview

Martha Proclaims “New Chapter” for MSLO

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It’s easy to see a shift is underway at MSLO. After declining ad revenues throughout the publishing industry, as advertiser dollars migrate online, MSLO shed the production portions of its publication divisions, while continuing to contribute content development for the popular books and magazines. This is part of the company’s strategy to cut costs at MSLO while expanding its profitable merchandising division, which has been responsible for almost all the company’s profits for several years now.

In this Bloomberg article, Martha is optimistic about her company’s future and her ability to leverage her personal brand to be ambassador of “good things” to homemakers all over the world. Martha has worked hard to earn the public’s trust–so there’s little doubt she’ll succeed.

She also provides very good advice on gift giving for executives, including this one: “What they want is a beautiful piece of jewelry, a handbag — something you’ve thought through. That’s something you don’t mess up.”

Lastly, doesn’t Martha look buoyant and fabulous in the photo? Happy New Year, Martha!

You can read the entire Bloomberg article here.

This is excerpted from the article, as is the photo shown above:

Now I’m more devoted to making things really, really good than making things monetarily successful. If you make them good, the success comes. My company is a case in point. This company has to grow now. It has to. It has every single quality of a really good company and now all I have to do is help make that happen.

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Martha is Inteviewed for Haute Living Magazine

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A very nice, flattering article on Martha appeared in Haute Living Magazine. FOMs, read the entire article for more Martha love, including an interesting Q&A at the end.

From the article as is the above photo, which appeared on the cover:

It is this kind of brazenness and no-holds-barred attitude that has propelled Stewart to superstardom and enabled her to revolutionize domesticity, transforming household tasks and do-it-yourself projects into a mainstream, buzzworthy phenomenon. “It took a lot of time, a lot of hard work, and a lot of creativity to not exactly redefine lifestyle, but to popularize lifestyle,” she confesses. “We made home-keeping more of a pleasure than a chore… and made it more important than just a menial job. I do not believe that taking care of the home or family is in any way menial. I find it extremely important and I think it is just as important as going to the office every day, maybe even more so.”

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Martha’s Interview with Austin Business Journal [video]

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Martha Stewart sits for an extensive interview to share her thoughts about business and entrepreneurship. Colin Pope, the interviewer, says that, of the 20-plus interviews he’s taped, this one with Martha is the all-time most requested. The video is 45-minutes of pure Martha fabulousness. Enjoy!

From the Austin Business Journal:

This is an entrepreneur who has amassed a reported net worth of $638 million as she built one of the world’s most recognizable brands, so I was eager to sit down with her last year and extract some business intelligence for aspiring entrepreneurs.

The conversation ran the gamut — from mistakes made in her startup days to how she markets in the digital world. She got in a few laughs about her prison stay, but I was pleased to be a part of almost an hour of straight business talk from someone who rarely goes on about corporate strategy.

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Martha’s Beauty Regimen Highlighted in New York Times

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There’s no denying that Martha looks fabulous, always. And now we know why! Martha shares her beauty regimen and her favorite products in an article in Thursday’s NY Times. She details her favorite products and regimen for skincare, make-up, fragrance, and hair. Finally, she shares her thoughts on diet and exercise. Say’s Martha, “You can be the most beautiful person on earth, and if you don’t have a fitness or diet routine, you won’t be beautiful.” FOMS: Whatever Martha’s doing, it’s working–she looks fabulous, don’t you think?

From the New York Times article (as is the above photo):

“I was told years ago by my daughter, Alexis, that I shouldn’t leave the house without makeup on. You’ll pay for it if you don’t because somebody will be there with a camera snapping away and you’ll look awful or just plain.”

If you are interested, as I was, in what this regimen will cost you, you might also enjoy this article that provided prices for the products Martha recommends. Most useful, this article also provides links so that you can purchase any and all items for yourself! The headline for the article describes Martha’s regiment as “insane”. However, as a public figure, who represents a publicly-traded company that promotes visuals and aesthetics, and carries her name, Martha simply MUST look her best. For the rest of us, the investment is optional–but who doesn’t want to look his/her best, too? Here’s the Martha Stewart article, from Racked.

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Martha is Interviewed at 92nd Street YMCA

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In this video, a relaxed Martha is interviewed by Bravo TV’s Andy Cohen. (Yes, Martha dutifully answers the “Shag, Marry, Kill” question!)  I’m alway amazed at how even-keeled and relaxed Martha is during interviews, given all the is going on at MSLO these days. After so many years in business, she seems well-equipped and able to weather ANYTHING that comes her way. Go get ’em, Martha!

Fun stuff, right? Read Martha’s thoughts on the interview, and see photos, on The Martha Stewart Blog.

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Martha Graces the Cover of Parade Magazine

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Martha amazes on the cover of today’s Parade Magazine. Stunning at age 71, Martha also gives an insightful interview that you can read here. (You simply MUST scroll down to see the photo of Martha with her grandkids. Martha is clearly IN LOVE with those kids!) For an extra bit of fun, you can watch this behind-the-scenes video of the cover photo shoot. FOMs: What I love about Martha are those moments when the driven, hardworking girl from Nutley, NJ peeks through all the celebrity that surrounds her. Just. Plain. Awesome.

From the article, Martha says of her new book, “Living the Good Long Life“:

It’s all about surviving in this extraordinary world—physically, mentally, emotionally. I wrote it because nobody is paying attention to the silver tsunami of baby boomers who are now turning 65. My book focuses on what you can do for others and what you can do for yourself in terms of aging gracefully.

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Martha on The Today Show: Makes Meatloaf and Discusses Trial

Martha Stewart is interviewed on The Today Show, March 6, 2013

On Wednesday, Martha stopped by The Today Show and, as she regularly does, taped a cooking segment–for Big Martha’s Meatloaf. During her visit, she also spent a moment to sit with Matt Lauer for an very difficult interview. Lauer was pretty tough on Martha–but Martha was unfazed. She answered with typical aplomb, defending her company’s mission to offer products wherever customers want them. She was also characteristically diplomatic, choosing her words carefully to describe her thoughts about Macy’s CEO, Terry Lundgren. Lundgren famously hung up on Martha when she phoned to let him know about the new partnership with JC Penney.

The interview was preceded by this video, a short piece covering Martha’s appearance in court the day before. According to this report, the trial could finish by Friday of this week. If it does not, it may be as late as sometime in April before the judge rules on the lawsuit.

From the transcript of the interview:

Lauer: Do you believe your products in [JC Penney] stores could help turn around that company?

Martha: Well, as I said yesterday, [JC Penney CEO] Ron Johnson is a visionary. Ron Johnson worked very hard on all those fantastic Apple stores. He also had a lot to do with the great success of Target before that. Ron is a visionary. He is trying to reimagine the retail landscape, and that’s a big job. And he has not been given any time at all to do so. It takes a little while to rebuild something like a JC Penney; a monolith like that.

Lauer: We are going to follow this story, Martha. Thank you for coming in this morning. I know it wasn’t easy for you to sit down and do this.

Martha: Well, thank you very much. And I’m going to go home and make meatloaf! (laughs)

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Martha on NPR’s “Wait, Wait, Don’t Tell Me!”

This is a delightful interview with Martha that aired on the NPR program, “Wait, Wait, Don’t Tell Me”. The interview is followed by a short game or quiz about quirky crafts. Of course, Martha shows her trademark quick wit and good humor. I promise you this: Martha will surprise even her most ardent fans with some things they did not know about her. Enjoy, FOMs!

You can also read the transcript of the interview here.

From the NPR website:

For 30 years, Martha Stewart has been teaching people how to be classy, useful, attractive and elegant, with her books, TV shows, magazines and websites. Though we’d like her to declare Wait Wait one of her trademark “good things,” we can’t promise that’s going to happen. Stewart is known for helping people come up with great do-it-yourself projects, so we’ve invited her to play a game called “It’s a bad thing.”

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