Category Archives: Magazines

Martha is Inteviewed for Haute Living Magazine

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A very nice, flattering article on Martha appeared in Haute Living Magazine. FOMs, read the entire article for more Martha love, including an interesting Q&A at the end.

From the article as is the above photo, which appeared on the cover:

It is this kind of brazenness and no-holds-barred attitude that has propelled Stewart to superstardom and enabled her to revolutionize domesticity, transforming household tasks and do-it-yourself projects into a mainstream, buzzworthy phenomenon. “It took a lot of time, a lot of hard work, and a lot of creativity to not exactly redefine lifestyle, but to popularize lifestyle,” she confesses. “We made home-keeping more of a pleasure than a chore… and made it more important than just a menial job. I do not believe that taking care of the home or family is in any way menial. I find it extremely important and I think it is just as important as going to the office every day, maybe even more so.”

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MS Living Editor-in-Chief, Pilar Guzman, is Hired Away by Conde Nast

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Word today that Pilar Guzman, the editor-in-chief (EIC) of MSLO’s flagship magazine, “Martha Stewart Living”, has been hired away by Conde Nast, to serve as EIC of that company’s “Conde Nast Traveler” magazine. Guzman was promoted to EIC of “Martha Stewart Living” magazine in early 2011. (You can read the transcript of a conversation between Martha herself and Ms Guzman that appeared on Martha’s blog here.)

Given the changes that have recently taken place at MSLO and specifically, with the magazine–which has essentially shifted its focus away “lifestyle/fine living” to one of “cooking and crafts/instructional”, it is no wonder that we have seen the departures of some key higher-level executives from MSLO. Long-time design visionary, Gael Towey, and CEO Lisa Gersh both departed in late 2012.

It was announced that another long-time Martha Stewart employee, (Creative Director) Eric Pike, would takeover EIC responsibilities at “Martha Stewart Living” magazine. If interested, you can take a tour of Eric’s home here.

From the AdWeek article on Pilar Guzman’s departure (as is the above photograph):

Guzman is also one half of a publishing power couple: Her husband, Chris Mitchell, was the vp, publisher of Traveler until 2011, and now holds the same title at GQ.

In a statement, Guzman praised the magazine’s “engaging features, thoughtful advice and stunning visuals” and added that she looked forward to “drawing upon the insights and vision of the company’s artistic director Anna Wintour to catapult this legendary brand” -–perhaps a signal that Traveler could be the next title to get the Wintour treatment.

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Introducing the Redesigned Martha Stewart Living Magazine

Introducing the Redesigned Martha Stewart Living Magazine

In yesterday’s New York Times, in an article on Martha and her company’s response to their own sluggish revenues, Martha helped unveil the redesigned Martha Stewart Living magazine. From the photograph that accompanied the article, and a quote attributed to the magazine’s editor in chief, Pilar Guzman, it would appear “the days of 1,000 word front-of-book stories are over.”

A photograph of the magazine’s cover (below) shows a heavy focus on cooking and recipes, which matches nicely the focus of Martha’s current television presence, now solely her “Martha Stewart’s Cooking School” on PBS, on which she demonstrates various cooking techniques.

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Hard to tell the extent of the changes from just these photographs, but it sure looks very “how-to”, doesn’t it?  This step-by-step approach to presenting recipes is reminiscent of the content once found in the company’s “Everyday Food Magazine”, shuttered in late 2012. An absence of editorial, and a shift to cooking-only content, would also explain the recent departure of long-time design guru and legend, Gael Towey. (We FOMs miss you, Gael!)

FOMs: What do you think of the changes? To you, does this make Martha Stewart Living a more attractive magazine? Does this change the way you feel about Martha Stewart, the brand?

From the New York Times article:

“We understand that people are coming for short, consumable bites of information,” said Joseph Lagani, the company’s chief revenue officer. “People are not spending an hour with you. They’re there to get something.”

The redesign represents a large shift for Ms. Stewart, who built her reputation and her company largely on the strength of her cut-no-corners approach to cooking and crafts.

“I don’t want to retire,” Ms. Stewart said as she sat in a conference room framed by views of the Hudson River. “We’re trying to help figure it out. I don’t think it’s anything to run away from. I’m not banging my head against a stone wall here.”

In part, the redesign is an attempt to hang on to the magazine’s readers and artisans ages 18 to 34 who have become loyal fans. And like many publishers, the company is betting that video can help solve the online advertising riddle.

“That approach of putting cooking techniques near our recipes in video form has done really well,” Mr. Lagani said, “and many of our advertisers want to be part of that.”

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