Things are ramping up ahead of next year’s J.C. Penney’s launch. Today, it was announced that Michael Robinson, formerly Head of Ecommerce at retailer Anthropologie, has been named as VP of e-Commerce at MSLO. As reported earlier, part of the Martha-Penney’s partnership will involve a new online retail presence. It is still unclear if this new website will feature only MS items from the J.C. Penney’s, or if the site will be the return of the beloved and much-discussed Martha by Mail catalog, which featured a collection of products created by many different manufacturers, some exclusive to the Martha by Mail catalog and others that were not. What do you think, FOMs: Would you be excited to see the return of Martha by Mail in an online edition? (I know I would! I LOVED the Martha by Mail catalog, so full of beautiful things.)
From the press release on MarketWatch:
Martha Stewart Living Omnimedia, Inc. (MSLO) has appointed Michael Robinson to the newly created position of Vice President of e-Commerce. Robinson brings retail, direct-to-consumer and digital experience working with popular brands such as Anthropologie, Smith & Hawken Ltd., and Banana Republic, Inc., and will be responsible for building out the company’s e-commerce presence, including the site the company is jointly developing with J.C. Penney Company, Inc., which is slated to launch in 2013. He is reporting to Lisa Gersh, President and COO of MSLO.
Photo above courtesy of LinkedIn