Tag Archives: crafting

Martha Launches New Online Video Series, “Countdown to Christmas”

One of the ways MSLO has reduced expenditures as the company returns to profitability has been to reduce its presence on network television. (As you might guess, producing a daily talk show and taping before a live audience are both quite expensive.) Instead, MSLO promised more web-based programming, along the lines of the Sarah Carey-hosted Everyday Food videos that you can sign-up to receive each weekday in your mailbox. Now, the company has released the first web videos hosted by Martha herself, titled “Countdown to Christmas”. The exciting news about these new videos is that they were shot at Martha’s home in Bedford, NY. NINE recipe videos and SEVEN craft videos have been added to the revamped video hub at the Martha Stewart website. Go visit and enjoy! FOMs: It is like spending the holidays on Martha’s farm! How exciting!

From the Advertising Age website:

Martha Stewart Living Omnimedia is making an effort to go beyond posting clips culled and repurposed from its hundreds of hours of TV content. The new holiday videos are the first pure, short-form online videos to star Ms. Stewart herself. They include prominent product placement from brands such as Starbucks, Estee Lauder and Truvia. Ms. Stewart incorporates Starbucks, for example, into a craft project where she makes a felt-package for gift cards. “I think they are very pretty,” she says, holding up a Starbucks gift card.

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New Martha Stewart CraftStudio App: Free Download!

Martha’s new app was big news this week. As with previous Martha Stewart apps, the Martha Stewart CraftStudio app was uniformly well-received. (You can read a review of the new app from iPadAppsReviewer here.) MSLO’s strategy of lower-cost content distribution is becoming evident: Witness the video content that arrives daily featuring Everyday Food editor Sarah Carey in the Everyday Food newsletter (my favorite), and the availability now of all four monthly Martha Stewart publications on the iPad, and the numerous apps available for iPad and iPhone.

Good News!: You can download the Martha Stewart CraftStudio FOR FREE until July 8, thanks to Snapfish!

I don’t own an iPad, so I can’t play with the app, unfortunately. So, FOMs: Have any of you downloaded and explored the new app? What are your thoughts? If you want, send me your creations and I will post them here for other FOMs to see. Have fun!

From marthastewart.com:

Download the new Martha Stewart CraftStudio App now—a gift to you for a limited time! This special NO COST offer is available until July 8 thanks to Snapfish. (Regular price: $4.99.)

via Martha Stewart CraftStudio for iPad on the iTunes App Store.

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