Tag Archives: holidays

Martha Launches New Online Video Series, “Countdown to Christmas”

One of the ways MSLO has reduced expenditures as the company returns to profitability has been to reduce its presence on network television. (As you might guess, producing a daily talk show and taping before a live audience are both quite expensive.) Instead, MSLO promised more web-based programming, along the lines of the Sarah Carey-hosted Everyday Food videos that you can sign-up to receive each weekday in your mailbox. Now, the company has released the first web videos hosted by Martha herself, titled “Countdown to Christmas”. The exciting news about these new videos is that they were shot at Martha’s home in Bedford, NY. NINE recipe videos and SEVEN craft videos have been added to the revamped video hub at the Martha Stewart website. Go visit and enjoy! FOMs: It is like spending the holidays on Martha’s farm! How exciting!

From the Advertising Age website:

Martha Stewart Living Omnimedia is making an effort to go beyond posting clips culled and repurposed from its hundreds of hours of TV content. The new holiday videos are the first pure, short-form online videos to star Ms. Stewart herself. They include prominent product placement from brands such as Starbucks, Estee Lauder and Truvia. Ms. Stewart incorporates Starbucks, for example, into a craft project where she makes a felt-package for gift cards. “I think they are very pretty,” she says, holding up a Starbucks gift card.

Tagged , , , ,