Martha Discusses Martha Stewart CraftStudio at Soho Apple Store

OK, I think I’m going to have to break down and buy an iPad just so I can play with this app, Martha Stewart CraftStudio app, which has been universally praised by critics since its release a few weeks ago. (Another reason to buy an iPad: Each of the four Martha Stewart monthly publications, including Martha Stewart Living, is available in an enhanced edition–but these are optimized to work only on iPad. They do work on my Kindle, but only as a multipage PDF–I am unable to view animations and link to additional content, unfortunately.) Also in attendance, and providing a demo of the app, was design goddess Gael Towey, MSLO’s Chief Integration and Creative Director. FOMs: Have you downloaded and played with this app? What are your initial impressions?

The list of content available digitally from MSLO is quite impressive, and continues to grow. You can check out the digital magazines and mobile apps that are available here.

Also, be on the the lookout: A podcast of last night’s event will soon be available for free download on Apple’s iTunes!

From themarthablog.com:

Crafting has always been one of my passions and I have always felt that Martha Stewart Living Omnimedia has some of the best crafters. Over the years, we have developed a superior line of crafting tools and kits, demonstrated crafting on my televisions shows, as well as provided step by step directions on our website and in our magazines.

You can preview Martha Stewart CraftStudio here.

via Discussing My Latest iPad App, Martha Stewart CraftStudio, at the Apple SoHo Store – The Martha Stewart Blog.

New Martha Stewart CraftStudio App: Free Download!

Martha’s new app was big news this week. As with previous Martha Stewart apps, the Martha Stewart CraftStudio app was uniformly well-received. (You can read a review of the new app from iPadAppsReviewer here.) MSLO’s strategy of lower-cost content distribution is becoming evident: Witness the video content that arrives daily featuring Everyday Food editor Sarah Carey in the Everyday Food newsletter (my favorite), and the availability now of all four monthly Martha Stewart publications on the iPad, and the numerous apps available for iPad and iPhone.

Good News!: You can download the Martha Stewart CraftStudio FOR FREE until July 8, thanks to Snapfish!

I don’t own an iPad, so I can’t play with the app, unfortunately. So, FOMs: Have any of you downloaded and explored the new app? What are your thoughts? If you want, send me your creations and I will post them here for other FOMs to see. Have fun!

From marthastewart.com:

Download the new Martha Stewart CraftStudio App now—a gift to you for a limited time! This special NO COST offer is available until July 8 thanks to Snapfish. (Regular price: $4.99.)

via Martha Stewart CraftStudio for iPad on the iTunes App Store.