Martha’s Interview with Austin Business Journal [video]

Martha Stewart sits for an extensive interview to share her thoughts about business and entrepreneurship. Colin Pope, the interviewer, says that, of the 20-plus interviews he’s taped, this one with Martha is the all-time most requested. The video is 45-minutes of pure Martha fabulousness. Enjoy!

From the Austin Business Journal:

This is an entrepreneur who has amassed a reported net worth of $638 million as she built one of the world’s most recognizable brands, so I was eager to sit down with her last year and extract some business intelligence for aspiring entrepreneurs.

The conversation ran the gamut — from mistakes made in her startup days to how she markets in the digital world. She got in a few laughs about her prison stay, but I was pleased to be a part of almost an hour of straight business talk from someone who rarely goes on about corporate strategy.

Martha on The Today Show: Makes Meatloaf and Discusses Trial

On Wednesday, Martha stopped by The Today Show and, as she regularly does, taped a cooking segment–for Big Martha’s Meatloaf. During her visit, she also spent a moment to sit with Matt Lauer for an very difficult interview. Lauer was pretty tough on Martha–but Martha was unfazed. She answered with typical aplomb, defending her company’s mission to offer products wherever customers want them. She was also characteristically diplomatic, choosing her words carefully to describe her thoughts about Macy’s CEO, Terry Lundgren. Lundgren famously hung up on Martha when she phoned to let him know about the new partnership with JC Penney.

The interview was preceded by this video, a short piece covering Martha’s appearance in court the day before. According to this report, the trial could finish by Friday of this week. If it does not, it may be as late as sometime in April before the judge rules on the lawsuit.

From the transcript of the interview:

Lauer: Do you believe your products in [JC Penney] stores could help turn around that company?

Martha: Well, as I said yesterday, [JC Penney CEO] Ron Johnson is a visionary. Ron Johnson worked very hard on all those fantastic Apple stores. He also had a lot to do with the great success of Target before that. Ron is a visionary. He is trying to reimagine the retail landscape, and that’s a big job. And he has not been given any time at all to do so. It takes a little while to rebuild something like a JC Penney; a monolith like that.

Lauer: We are going to follow this story, Martha. Thank you for coming in this morning. I know it wasn’t easy for you to sit down and do this.

Martha: Well, thank you very much. And I’m going to go home and make meatloaf! (laughs)

Martha Guests on ABC’s “The Chew”!

Martha stopped by ABC’s “The Chew” yesterday to provide some Baking 101 tips. She also shares her thoughts on New Orleans and Beyonce’s Super Bowl halftime show (of course, sports fan Martha was there!). Recipes from the show have been posted online and I’ve provided links below. FOMs: February is the perfect time to do some baking, right? I am so going to try the One-Bowl Chocolate Cake!

From ABC.com:

Martha’s Belgian Chocolate Truffle Cake

Martha Stewart’s Candied Hazelnuts and Chocolate Curls

Martha Stewart’s One-Bowl Chocolate Cake

Martha Stewart’s Chocolate Ganache Glaze

Martha to Appear on “The Chew” on Tuesday

Heads up: Martha will be guesting for the first time on tomorrow’s episode of “The Chew” on ABC! She will be doing a baking demonstration during her visit to the show. On the huliq announcement page, there is a very thorough bio video on Martha. It’s always impressive to see Martha’s accomplishments presented like this–what a story!

From huliq.com:

This Tuesday on ABC’s The Chew the iconic Martha Stewart will join the crew for the first time to share some fantastic baking tips and the show is featuring several other celebrity guests throughout the week.

Did you Watch Episode 1 of Martha Stewart’s Cooking School?

Did you catch the first episode of “Martha Stewart’s Cooking School”? In this first episode, Martha demonstrated egg basics: how to soft boil, hard boil, fry, and make omelettes. She even provided tips on how to peel a hard boiled egg. After seeing the episode, I’m tempted to attempt soft boiled eggs, which I’ve never tried before. So, FOMs: Tell me, what did you think? (Here in Northern California, episode 2 was preempted for a special event. Episode 2–which covers sauces!–will air next Saturday.)

From PBS.org:

Martha Stewart shows the best way to peel hard boiled eggs.

via Video: Martha Stewart’s Tip: Peeling Eggs | Watch Martha Stewart’s Cooking School Online | PBS Video.

Martha Hosts a Press Event for “Martha Stewart’s Cooking School”

Let the press coverage begin! On Wednesday of this week, Martha hosted a press event to publicize the launch of “Martha Stewart’s Cooking School” on PBS. The show premieres the weekend of October 6/7, so be sure to check your local listings and don’t miss the show!

Be sure to visit Martha’s blog to see Martha’s trick for peeling garlic–without using your hands! It’s a nifty one, for sure.

From The Martha Stewart Blog:

I was hosting a press event in our new kitchen set, celebrating the launch of my new television show, “Martha Stewart’s Cooking School,” premiering October 6 and 7 on PBS stations nationwide. Fans can access clips of the show each week, along with recipes, on PBS.org. We’ll also offer the show in full, along with recipes, on marthastewart.com within 48 hours of airing.

via Hosting a Press Event for “Martha Stewart’s Cooking School” – The Martha Stewart Blog.

Martha Stewart Talks About the Influence of Julia Child

Martha’s new TV show is only weeks away from its premiere on PBS. Martha acknowledges that she is stepping into some very large shoes at PBS. Her predecessor, Julia Child, was much-loved and very highly respected by all. In this video, Martha pays tribute to Julia. FOMs: I’m certain you are all counting down to the October 6/7 start (check your local listings) of Martha Stewart’s Cooking School, right? Can’t wait!

 

Preview Video of “Martha Stewart’s Cooking School” on PBS!

At last–a sneak peek! Click on the image above for a preview video! Check your local listings to see what time the show will be on in your area. FOMs: Can’t wait for October 6, right?

From PBS’ YouTube channel:

Martha Stewart conducts a culinary master class for American home cooks each week. The teaching series, inspired by her best-selling book Martha Stewart’s Cooking School: Lessons and Recipes for the Home Cook, debuts in October on PBS stations. In each 30-minute episode, Martha demonstrates classic cooking techniques and basics. Using her signature step-by-step, how-to teaching process, she illustrates the building blocks of recipes everyone should know (from roasting to poaching to braising and blanching).

via Martha Stewart’s Cooking School | Preview | PBS – YouTube.

Martha Stewart’s Cooking School Debuts on October 6

Martha looks smashing at the PBS event I first wrote about last week. She was at the Beverly Hilton Hotel in Beverly Hills to promote her new show, “Martha Stewart’s Cooking School” on PBS. I’m certain that you read Martha’s blog daily, as do I, so you can see more photos from this event there. I’m certain that I speak for all FOMs when I say: Welcome back to television, Martha–we missed you!

From themarthablog.com:

Posing with PBS crew members who interviewed me for video that will promote “Martha Stewart’s Cooking School,” debuting on PBS stations everywhere (check local listings) on Oct. 6th.

via The Official Martha Stewart Blog – The Martha Blog.

More From Martha at the PBS Unveiling

Martha proudly takes credit for her enormous contributions in this interview, which the reporter thinks is “cocky”–although he clarifies to say that Martha is “politely cocky, pleasantly cocky, bluntly cocky in a way that indicates there’s a reason she is who she is. Cocky in a manner that clearly states she can back it up.” Indeed, she can back it up!

Also telling was this quote, foreshadowing the priorities of MSLO for the future: “And our business doesn’t match our brand at all yet. It will. But it’s much smaller than our brand. It should be bigger. And it will be.” Sounds like a business plan to me! Go Team Martha!

From the Toronto Sun website:

“We certainly have had an effect on the American home, and I think that we’ve elevated the subject of homemaking and home-keeping to a level much, much, much more respected and more beautiful than ever before.”

via Martha Stewart blunt on her impact | TV | Entertainment | Toronto Sun.